Meet Our Team
Jeff Choate - Owner
Johnny Reed - Operations Manager
Stacy Choate - Vice President
Jeff founded Southern Lawn Service in 2014. He's grown the company from a single truck and trailer to a full fleet with 9 crews headquartered in Conway, AR, where Southern Lawn also sells bulk landscape products.
Stacy Choate - Vice President
Johnny Reed - Operations Manager
Stacy Choate - Vice President
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Johnny Reed - Operations Manager
Johnny Reed - Operations Manager
Johnny Reed - Operations Manager
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Brandi Krumbach - Administrator
Johnny Reed - Operations Manager
Johnny Reed - Operations Manager
Brandi has been the company administrator since Oct. 2022. She enjoys interacting with customers over the phone and in-person. Brandi holds he notary license and she enjoys being with her children, hiking and thrifting.
Mason Choate - Maintenance Manager
Grant Grosshans - Landscape Manager
Grant Grosshans - Landscape Manager
Mason helped grow the company from the very beginning and now oversees the lawn maintenance side of the company. He was born and raised in Conway and has a bachelor's degree from the University of Arkansas. He enjoys spending time with his wife and dogs.
Grant Grosshans - Landscape Manager
Grant Grosshans - Landscape Manager
Grant Grosshans - Landscape Manager
Grant joined the Southern Lawn Service team in 2025 and he quickly climbed the ladder to becoming Landscape Manager. Grant specializes in landscape design and installation to help turn our customers' dreams into reality.
Brad Lucas - Spray Technician
Grant Grosshans - Landscape Manager
Nathan Cox - Irrigation Specialist
Brad is a licensed spray technician who has been with the company for four years. He enjoys working outdoors and helping improve the grounds on our commercial properties. Born in Fort Smith and raised in Little Rock, Brad enjoys fishing and spending time with his daughter.
Nathan Cox - Irrigation Specialist
Grant Grosshans - Landscape Manager
Nathan Cox - Irrigation Specialist
Nathan has been with Southern Lawn since the company was founded, and he now serves as an irrigation specialist and landscape crew leader.